Simple backoffice structures
for creative minds

From freeze to flow

You’re self-employed because you’re creative, love your freedom, and have big dreams!

Not because you wanted to do bookkeeping, write proposals, or reply to client emails.

And yet, all of that comes with it.

The longer you put things off, the more overwhelming they become.
They drain your energy, cost you time, and hold back your growth.

✔️ Available instantly. Free PDF download.

Does this sound familiar?

“I’ll just quickly finish this one thing – and then I’ll finally deal with the bookkeeping.”

But then ‘that’ takes longer than expected, a call comes in, and suddenly you need to jot down a creative idea before it slips away.
And just like that, another day is gone – and the bookkeeping still isn’t done.

A brief moment of guilt doesn’t change anything either.
Tomorrow won’t look much different. And neither will the days after that.

That nagging inner heaviness remains – and grows with each passing day.

Whether it’s bookkeeping or other administrative tasks, it’s often the things you’re least naturally drawn to — because they simply don’t interest you: structures, routines, and work that leaves little room for creativity.

Yes, there are complex aspects of running a business – but admin tasks definitely don’t have to be among them.

How you can break free from procrastination – and what full diapers have to do with the back office side of your business – is exactly what I’m about to show you here:

Mockup of a minimalist PDF guide for creative entrepreneurs focused on procrastination, bookkeeping, and creating more flow in the back office.

free download

What to expect

Oops... something went wrong. Please try again.
It worked!
Annika Sukup from The Key Project sitting relaxed on a terrace — expert in business organization, back-office structure, and efficient administration.

Hi, I’m Annika.

I’m the sprinkle of baby powder for your back office.

I find simple solutions for things that feel overwhelming.

My attention goes straight to the areas where processes have become unnecessarily complicated and are draining your energy.

I can quickly see what can go, what can be simplified, and how to bring more ease back into your back office.

Success can feel easy.

What my clients say

Her support has not only taken a huge amount of stress off my shoulders, but also freed up valuable time that I can now invest in growing my business.

Manuela • Career Coach

Annika’s services are a true game changer for freelancers, entrepreneurs, and growing organizations looking for experienced, proactive, and highly organized support on equal footing.

Patricia • Naturakademie GmbH

For me, Annika is the perfect sparring partner for recurring tasks – efficient, confident, and always focused on what truly matters.
If you’re looking for smart support and real relief, she’s exactly the right person to have by your side.

Felix • Business Consultant

Don’t put it off any longer!

I’m happy you’re here!